An Introduction to a 10-Part Series on Promoting NZ Tourism Businesses Tourism marketing is often made to be extremely complex and out of reach for most operators. In fact, pulling only a few marketin

How to Create a Social Media Strategy to Promote Your Tourism Business Tiktok, Snapchat, Twitter, Facebook, Instagram, Pinterest, YouTube… Oh my… There is a lot to choose from… You’ve got to b

What Should a Marketing Budget for a New Zealand Tourism Business? Oh marketing, you’re such a necessary evil. After all, most tourism businesses would just prefer to just guide a kayak tour, lo

Stating a Pitch & Finding Your Unique Selling Point Let’s preface by stating the obvious: I do not know what you will be trying to sell to travellers. It could be an accommodation, a tour, t

What Images to Put on Your Website & How to Get Them You know the saying: an image is worth a thousand words. Now that you’ve got a website by following our advice in Tourism Marketing #2: Build

Building a Website for Your Tourism Business Don’t wait until you’ve got all the pictures that you want or for your business to be fully up and running. Get a website done first and edit it later

Where Your Tourism Business Should be Featured Online This is the part where I am supposed to tell you all the good stuff about our own website but the fact of the matter is that the Tourism New Zeala

Ways to Sell Your Travel Products We are almost halfway through our tourism marketing guide for New Zealand businesses, where so far we’ve learned to: Know what you are selling Build a simple w

How to Capitalise on Reviews of Your Tourism Business Alright, this series of guides is finally coming to an end. It all started with a simple few tips that were meant to be a single article but as I

The Best Way for Tourism Businesses to Rank Better in Google You can read everything and its contrary online about SEO. In fact, you SHOULD read everything and its contrary, as I’ve heard that getti

How to Get Other Websites to Link to Your Website If you’ve been following this series of guides to marketing your New Zealand tourism business, you should now have a great website, some amazing ima